For a boycott like this to work, customers need choices. There are other brands but stores have to carry them. Terry Esper, a supply chain expert at Fisher, said if they don’t already, “it may be a touch more difficult kind of getting access to some of those competing brands, especially in a situation like this, where those supply chains are already pretty strapped because of just the way things are with COVID-19.”

Joe Alutto, distinguished professor, emeritus, and former executive vice president and provost, and interim president at Ohio State, says leaders should expect to face unexpected challenges. No matter the circumstances it’s vital that new leaders take time to listen to stakeholders, then find ways to effectively communicate and advocate for their vision for the organization.

Professor Terry Esper continues the conversation of racism affecting delivery drivers and offers some suggestions for addressing the problem.

A handful of restaurants have reported revenue growth during the global coronavirus pandemic, while others are struggling to get by. What separates them? Neighborhood support is a common theme among successful restaurants, said Joseph Goodman, an associate professor of marketing at Fisher.

As part of the There's a Better Way podcast series, Dr. Cynthia Turner, chief diversity officer and assistant dean at Fisher, discusses the history of the black community in America, the difference between equality and equity, and the need for action from both the individual and the institution in fighting against systemic racism.

As Ohio State University leaders entered a rapid decision-making mode in early March to prepare the university’s response to the COVID-19 pandemic, President Michael V. Drake’s goal, given the very high stakes, was to “overreact slightly rather than under-react at all.” Drake revealed this strategy and shared insights about leading the university through the pandemic as part of the Max M. Fisher College of Business Webinar Series.

Experts, including Fisher's Grant Donnelly, talk about how to overcome the inability of many people to build a rainy-day fund. With the economic slowdown, their advice is more important than ever.

The coronavirus pandemic is striking a blow to the event-ticketing industry as organizers cancel and postpone concerts and other performances to adhere to lockdown orders and social-distancing protocols.

Amid the COVID-19 pandemic, the Fisher College of Business community worked together to make the transition to online curriculum delivery a successful one. Hear from faculty members and students about the sudden adjustment to distance learning.

Despite government changing advice on wearing masks, few people are warming to the new advice in Columbus. This might be the norm for a while, said Grant Donnelly, an assistant professor of marketing at Fisher who has researched how public campaigns and messages influence public behavior. “Effective messaging requires consistent messaging to instill trust.”

Facing a pandemic is stressful enough by itself, but many Americans must deal with losing their employment on top of health concerns. To help guide Americans in this time of crisis, WalletHub turned to a panel of experts, including Joseph A. Alutto, distinguished professor, emeritus, in the Department of Management and Human Resources.

Michael Knemeyer, professor of logistics at Fisher, says until companies are able to synchronize supply and demand, the current COVID-19 pandemic will continue to be problematic for global supply chains. 

The coronavirus (COVID-19) pandemic has placed never-before-seen focus and demand on global supply chains. Michael Knemeyer, professor of logistics at Fisher, says that while the disruption has been unprecedented, supply chains will become more resilient because of lessons learned from the pandemic.

James Hill, chair of Fisher's Department of Management Sciences, says that although the supply chain is set up to handle increases in orders, panic buying, such as the kind seen during the COVID-19 pandemic, tends to drive up production, labor and logistics costs for manufacturers, who then pass that cost on to the distributors.

When a crisis occurs, people's survival instincts kick in; they go into a sort of panic mode and start hoarding — toilet paper? Yunhui Huang, assistant professor of marketing, weighs in on how external factors such as disease influence consumer decision making and preferences. 

As personalized advertising continues to evolve, consumers are increasingly dictating what ads they want and when they see them. Rebecca Walker Reczek, the Dr. H. Lee “Buck” Mathews Professor of Marketing at Fisher, says the more options people have to choose their entertainment, the harder it gets for brands to reach a large audience all at once.

Fisher College of Business recognized the many contributions of its top students, educators and leaders at the college’s 2020 Pace Setters Awards event.

The nonprofit Lean Enterprise Institute (LEI), a global leader in lean thinking and practice, announced the appointment of Peter Ward, a professor at Fisher College of Business who has developed graduate-level programs in lean management, as its chairman.

Two and a half years since Walmart began testing Jet black, its white-glove concierge shopping service dubbed, the retail giant said it will end the service. Fisher's Annibal Sodero says data sets gleaned from a Jet black venture would be rich for a retailer like Walmart.

Because of globalization, many Ohio companies rely on China, either for products or sales. If the Chinese economy is impaired long enough, Ohio’s economy could suffer too said Oded Shenkar, a global business management professor and expert on China at Fisher.

As governments and health officials around the world struggle to contain the coronavirus outbreak, common measures that companies take to safeguard their supply chains against disruptions are ineffective for the coronavirus outbreak, said Keely Croxton, a professor of logistics at Ohio State University.

Annibal Sodero, an assistant professor of marketing, says different strategies among the top e-commerce companies explains why a few of them seem to be gaining on Amazon, the industry leader.

Follow these steps to run today’s businesses better while preparing for a changed tomorrow, says Thomas A. Stewart, executive director of the National Center for the Middle Market.

Tanya Menon urges us in her TED Talk to change our “habitual daily footpath,” which exposes us to the same daily physical environments, people and ideas.” A loss of efficiency and convenience will likely mean a gain of diversity. “A simple change in planning, a huge difference in the traffic of people and the accidental bumps in the [social] network,” she explains.